Content Marketing revolves around creating and sharing valuable, relevant, and consistent content to attract and engage a specific target audience. This strategy encompasses blog posts, videos, infographics, podcasts, and more.
 
The strength of Content Marketing lies in its ability to establish your brand as an authority in your niche. By providing informative and entertaining content, you not only attract potential customers but also build trust and loyalty. Content plays a crucial role in SEO, as search engines prioritize fresh, high-quality content.
 

Testimonials/Social Proofs: Trust Signals

 
In a world flooded with options, trust is a precious commodity.
 
Testimonials and Social Proofs are powerful tools for building credibility and trust with potential customers. These elements provide evidence that others have had positive experiences with your products or services, which highly influence their decisions.
 
Testimonials come in various forms, including written reviews, video testimonials, and case studies. They serve as authentic endorsements of offerings. Social Proofs, on the other hand, encompass social metrics such as likes, shares, and follower counts, demonstrating the brand’s popularity and relevance.
 
To leverage the testimonials and social proofs effectively, encourage satisfied customers to share their experiences which highlight these endorsements on your website, in marketing materials, and on social media. As transparency and authenticity are key; avoid fake reviews, because they can damage your brand’s reputation.
 

A Holistic Approach to Marketing

 
In the ever-evolving landscape of digital marketing, it’s important to remember that there is no one-size-fits-all solution. Proven marketing strategies are most effective when integrated into a holistic marketing plan tailored to your business’s unique goals and audience.
 
Brian Dean, the CEO of Backlinko shares that PPC, Word-of-mouth, Cold outreach, PR, Discounts, Testimonials, Controversy, Scarcity, urgency, Copywriting, and Bonuses are the never-ending marketing strategy that workouts on all platforms, no matter what technology changes.
 
Paid Ads offer instant visibility to increase ROI, while SEO provides a long-term foundation. Social Media Marketing builds connections, Content Marketing adds value, and Testimonials/Social Proofs bring trust. When it’s too hard to manage all areas, it’s best to seek an expert digital marketing solution to expand the business without any setbacks.

The post Five Proven Marketing Strategy for Digital Dominance! appeared first on White Label Digital Marketing Agency.

“PPC is a dynamic tool that gives businesses the edge they need to thrive in the digital arena. By leveraging keyword targeting and data-driven insights, businesses can connect with their potential customers precisely when they are actively searching for products or services. It’s about being present and making an impact at the right moment.”

Why PPC?

 
In the digital world, time is more valuable than gold for business owners. Instead of spending a number of years creating strategies and executing them, establishing a PPC campaign will give an instant reach and result. It brings immediate visibility on search engine result pages (SERP) and other online platforms within a fraction of seconds.
 
The main pro of PPC is it has varieties like Google ads, Facebook ads, Instagram ads, LinkedIn ads, YouTube ads, Twitter ads, Tik Tok ads, etc. Various options are available not only in online platforms but also in campaign optimization. It allows for precise targeting audience based on gender, age, and income. So, it gives the flexibility to control its target audience with budget control, location, bidding strategy, and more with measurable ROI.
 

Instant visibility and massive reach!

 
PPC campaigns can be optimized for all businesses. It doesn’t mean only established brands or recognized businesses can start their ads. Online marketing is for all businesses including starters. Because a well setup-optimized PPC campaign starts its advertisement instantly. This leads to an increase in website traffic by attracting a targeting audience.
 

Advantages of PPC for Business Owners

“PPC’s strength lies in its adaptability and measurability. With a well-structured campaign, businesses can test, analyze, and optimize in real time, honing in on the most effective strategies. This level of agility empowers businesses to stay ahead of market trends and make data-driven decisions for superior results.”

How to set up a successful PPC campaign

 
For a successful PPC campaign, the secret lies in the setup and optimization. Creating an ad account happens in minutes, but settings it for the specific industry and getting result needs expertization. The main factors are.
 
Objective: Be specific with the campaign goal that is required for your industry. Choose whether it needs traffic, increases sales, generates leads, or creates brand awareness. Select based on it.
 
Target Audience: Tailor your audience list by targeting specific locations and demographics.
Preferred Network: Choose the network your ad needs to be shown.
 
Keyword Research: A deep keyword research analysis serves as a foundation for a fruitful PPC campaign. It provides a thorough insight into its search volume and competition.
 
Craft Ad copy: A compelling ad copy that supports your campaign goal with a strong call-to-action increase CTR (Click-Through-Rate)
 
Budget: Based on the industry value and benchmark, set a modest budget to allow the campaign performance well and gather enough data.
 
Bid Strategy: When various bid strategy available, choose the right bidding strategy to enhance the campaign performance to achieve its full potential.
 
Optimization: When all the basic goals and settings are done, it is essential to monitor and optimize the campaign regularly to attain the best results.
 
To optimize an effective campaign and track record, it needs experience and expertise. Instead of spending hours or hiring inexperienced candidates, partnering with a well-established Google-certified PPC agency. It increases the chance of getting best practices in a short period with proven results.

FAQs

1. What is PPC?

PPC or Pay-per-Click is an online advertising method in digital marketing. Here the advertiser pays a certain amount for each click held on the advertisement.

2. How does PPC advertisement work?

Through PPC, a targeted audience is selected to show the ads. When the user searches for a specific keyword, the search engine shows related ads to the user based on their search intent.

3. Should my business consider PPC advertisements?

PPC is the most effective digital marketing model to get instant visibility and result. It is suitable for all businesses to drive traffic to the website and boost conversion.

4. Should I hire a PPC agency or in-house?

Managing a PPC campaign needs experience and expertise. Partnering with a well-established certified PPC agency increases your chance of getting better results.

5. What is the difference between PPC and SEO?

In digital marketing, PPC is the paid ads that focus on the instant result. Here you pay for each click that takes happen. Whereas, SEO is an organic search engine ranking. It is a cost-effective strategy that helps in the long run.

The post PPC Demystified: Turbocharge Your Business’s Growth in the Digital Arena appeared first on White Label Digital Marketing Agency.

Popular SEO tools website Ahrefs suggests

“Don’t shoot for a particular word count — just make sure you cover a topic in full. Whether that takes 500 words or 10,000, the key is that you are creating the best resource available for your target keyword.”

 

According to Google, all it cares about is quality over quantity.

A website that provides high-quality, fresh, and relevant content is prioritized. When a user inserts a query on the search engine, Google ensures to provide all information regarding the search query by satisfying the user. And the webpage which carries all that information following Google’s other ranking factors gets the top ranking on the search engine result page.

Google’s other SEO ranking factors are

• On-page SEO optimization
• SEO-friendly website architecture
• User experience
• High-quality backlinks
• Mobile-friendliness
• Page loading speed
• Website domain authority
• Website security
• Social Signals

Then why do longer articles rank higher?

As Google SEO looks for fresh informative website with all ranking factors, longer articles by nature holds all the necessary information required for the particular search term. A webpage that covers in-depth information, and valuable insights for the target topic and if the content is fresh, by default it will have a higher word count compared to the website which holds less information. It also has relevant keywords related to the main keywords. As keywords play a vital part in SEO, it is an added advantage for longer articles. This shows word count is an indirect factor in ranking, which contributes as a secondary factor in a webpage’s success.

Google Ranking and Word Count!

Google’s recent tweet from Google Search Liaison, Danny Sullivan, says
‘word count is not a thing’

Google’s search advocate John Mueller declares,

“We don’t use word count for ranking. It is fine to use a word for ‘yourself’ as a guideline for your content if it encourages better content from your writers”

In his recent news, he explained,

“No ranking factor compensates missing relevance, or missing user interest.”

“It’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.”

Google Search Central confirms this statement

This assures that Google is not behind word count, instead, word count accompanies fresh, high-quality, and informative content.

Though word count is not considered a ranking factor, make sure other factors like thin page, plagiarism, or keyword stuffing are not seen on your website. This affects the website’s ranking from an SEO perspective. Well-optimized SEO-friendly articles with high value fresh and relevant content written with the help of SEO experts are a must for website ranking.
 

FAQs

1. Is word count a ranking factor in SEO?

No, word count is not a ranking factor in SEO. Yet, it is an indirect factor that determines the ranking factor of a web page.

2. Does word count matter for SEO?

Word count is not a matter of SEO. Instead, high-quality, fresh content with detailed relevant information matters.

3. Does longer content rank higher on the search engine result page?

Not exactly. A web page that provides valuable content which, meets user queries has a higher possibility to rank higher on search engine result pages.

4. What are the important ranking factors in SEO?

Factors like on-page SEO optimization, website architecture, user experience, high-quality backlinks, mobile-friendliness, page speed, domain authority, website security, and social signals are important ranking factors.

5. Will word count affect SEO?

Though the word count is not a ranking factor, a longer article incorporates relevant keywords and more content about the topic. This can show a positive sign on SEO.

The post Unveiling the Mystery: Does Word Count Impact Your Google SEO Ranking? appeared first on White Label Digital Marketing Agency.

Bing AI image creator has created a revolution in the Digital world. It is powered by Open AI’s Dall-E technology and has received an enormous response in a short period of time. The important factor for its success is, it brings your imagination into reality. But is it 100% worth it to use Bing AI image creator in a professional field?

Being an AI tool, Microsoft’s Bing AI image creator is an advanced technology, it generates a user’s prompt in seconds. This has created a separate path in the professional field as well. As the images are not created by human authors, Bing AI image creations can be used for all legal purposes. It is not protected under any copyright protection. Compared to Open AI’s Dall – E 2, it gives more realistic images for the users.

Why use Bing AI image creator?

In this digital world, visuals play a major role in all fields. Especially in the digital marketing field like social media, high-quality images that speak the concept attract the audience’s attention. In order to leave a long-lasting impression and stay ahead of the race, some revolutionary pictures are required. In this case, there comes Bing AI’s new AI image creator. It creates unique high-quality images without hiring any human graphic designer just based on the prompts it receives, which is highly cost-effective and time-effective.

Unlocking creativity in Digital Marketing?

Recently HubSpot found that high-quality visual content is more likely to be shared on social media rather than any other content (40 times higher than other content). As images play a crucial role in digital marketing, Bing AI can be used to create imaginary pictures with high resolution.

Image created by Bing AI image creator

Prompt: Create a realistic AI image where a dolphin is working hard with a digital laptop under the blue sea.

Note: We can notice the AI image has flaws!

Visually appealing post content has proved that they are highly engaging in the marketing field. It drags the potential audience and increases the chance of conversion rate. Creating customized high-resolution unique images and sharing them on social media makes you stay ahead of the game. As Infographics break complex information, it increases user engagement and is highly shared on social media. Two steps to follow in Bing AI image creator are

• Be specific; with accurate information, it delivers more desirable results.
• Ensure that the AI image is created with your brand’s image, message, and values.

Tip: Incorporate social media strategy in the image. This can bring high engagement and drive traffic to your website.

Though it can bring impressive creative images, at times it fails to create desirable images which a human graphic designer could do effectively. It can be used as a complementary tool but not a complete tool for all queries.

Get a free consultation

Will SEO accept Bing AI images?

From an SEO perspective, AI images created by Bing AI will increase your website’s visual factors. Yet it won’t help your website to rank better on the search engine result page. In order to help your website ranking, SEO factors like image alt text and captions must be optimized. That way your content is more accessible and improves the image’s search engine relevancy.

Five factors to look after, that the Bing AI image creator doesn’t affect your SEO are

• Using descriptive file names
• Adding image alt text.
• Adding captions or image descriptions
• Having relevant images supporting the content
• Optimize the image size without sacrificing the quality.

For best practice, an SEO expert in the industry can optimize your website with proven results and current trends. So that you can reach your target audience and make them stay on your website longer and increase conversion too. This also makes you rank higher on SERP. On the whole, Bing AI image creator is a great tool to utilize in the digital marketing field. Still, as it lacks the human touch, it is necessary to carefully optimize the AI images with the experts.

FAQs

1. Can Bing AI create images?

Yes, Bing AI can generate images. Visit Bing.com/Create to create AI images.

2. Is Bing AI image creator free?

Absolutely, so far it is free. Anyone can use it.

3. Will AI take over digital marketing?

No, AI won’t overtake a human digital marketer. Instead, it will elevate their work and make it easier.

4. Why Bing AI image creator is better than DALL -E 2?

Bing AI image creator generates more realistic visually appealing images compared to DALL -E 2.

5. Is Bing AI images copyright free? Can I use it for commercial purposes?

Yes, Bing AI images are free from copyrights and it is legal to use for commercial purposes.

The post Unleashing the Power of Bing AI Image Creator in Digital Marketing! appeared first on White Label Digital Marketing Agency.

AI is not going to replace content writers, but it will make their job easier and work more efficiently. These five tools are the must-have weapons for a content writer to excel and stand out by delivering high-quality content on time.

Anyword

Anyword is one of the great AI tools that highly benefits content writers. With the help of machine learning, it suggests keywords, power words, and strong phrases to attract the target audience. It creates excellent headlines and content which also helps to optimize ad copy for better optimization. For content writers, Anyword is one of the most dependable tools to generate more quality content from scratch.

SEMrush

For SEO content, SEMrush is the best AI tool to identify the top keywords. It helps content writers to write high-quality content with the right keywords that bring the website higher on the search engine result page. With SEMrush, content writers can enhance visibility, and reach a wider audience which boosts traffic to the website.

ChatGPT

Content writers can make use of OpenAI’s ChatGPT to generate new content ideas for their writing. It helps to create an outline for an article and gives new content ideas for any topic. Yet, content writers can’t depend fully on ChatGPT, as it is terrible for SEO. From the SEO point of view, writers can’t use ChatGPT as it is. Because the article delivered lacks quality and human touch.

Copyscape

Plagiarism is the worst nightmare for any content writer. It not only brings a black mark on you but on the website as well. Plagiarism affects the website’s ranking on search engine result pages. Copyscape is an AI tool that helps to check your content’s originality. It assures your content is fresh and meets the reader’s expectations. It has special features like duplicate detection, full-text search, plagiarism detection, filtering, monitoring, and much more. For content writers, it is one of the must-haves.

Grammarly

Grammarly is one of the most famous and trusted AI tools in the business field. Especially as a content writer, must be free of grammatical errors, and typos and have clarity in writing. As a digital writing assistant, it checks grammar, spelling, punctuation, style, tone, etc. It provides insights for readability and gives better suggestions for better sentence structure. Whether it is for business, blog posts, or any other digital content, Grammarly is an indispensable tool for polished and professional writing.

Apart from these tools for effective writing, content writers use Google Analytics to track their performance in real-time, Articoolo for creative and quality writing, HubSpot; an all-in-one place for writers, Rytr, SEO.ai, etc. For business owners, content writing may be troublesome. After setting all up, the website needs quality content with strong keywords for SEO to rank the website higher on the search engine result page. At this time, it is best to approach a certified expert solution to generate quality content for the website. Expert and experienced content writers help to boost the website high on SERP.

FAQ

1. Can content writers employ AI tools?

Yes, content writers can use AI tools to generate ideas, check grammar, plagiarism, etc.

2. Will AI tools replace content writers?

No, AI tools can’t replace content writers.

3. Why AI can’t replace content writers?

AI tools can’t replace content writers in producing first-hand quality, creativeness, authenticity, human touch, etc.

4. Which AI tools are best for content writing?

Tools like SEMrush, Anyword, Copyscape, Grammarly, and Rytr are highly used by content writers.

5. Can content writers use ChatGPT?

Yes, content writers can use ChatGPT to create new content ideas, and generate outlines for an article or a blog post.

The post Are you Aware of these Secret AI Weapons of Exceptional Content Writers? appeared first on White Label Digital Marketing Agency.

“Microsoft Bing holds a global market share of 8.85%, while Google, the industry leader, has 84.69% of it.”

Compared to Google, the difference may seem like a huge gap between them. But for over two decades, Google ruled the internet world with its dominance. But it looks like the scenario is changing. The new AI chatbot ChatGPT received massive applause from both the users and the critics. And it is the first layback for Google in the AI race.

Bing AIs immense popularity leads to more revenue

Microsoft’s Bing AI passed 100 million active users just a week after the establishment of AI-powered Bing Chat features.

Microsoft’s head of consumer marketing, Mr. Yusuf Mehdi says,

“We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million-plus new Bing preview users, we have crossed 100 million daily active users of Bing,”

And as per the experts, Microsoft is leading the race. Their ad revenue has increased 10% year-on-year, with the increased Bing users.

Microsoft’s chairman and CEO, Satya Nadella says,

“The world’s most advanced AI models are coming together with the world’s most universal user interface – natural language – to create a new era of computing,”

“Across the Microsoft Cloud, we are the platform of choice to help customers get the most value out of their digital spend and innovate for this next generation of AI.”

With Bing AI, Microsoft’s revenue has skyrocketed over the months. According to Statcounter Globalstats Bing’s users have increased from 27.6% in 2021 to 38.46% in 2023. And the specialty is they keep on updating the features based on users’ interests and requirements. Even though the competition is high, Microsoft makes sure to provide advanced technology before its competitors.

Brand-New Features

Bing AI is trained to provide all kinds of answers to its users. Initially, this AI-powered chat mode helps the users with writing poems, and songs by understanding the natural language queries. And recently Microsoft announced that they are launching new features to Bing AI. This assures Bing AI is not the next Chat GPT. It is all new.

Microsoft says,

“Customized specifically for search, it takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate, and more capable.”

This means, Bing AI is more powerful, and advanced and gives a better user experience compared to its rivals.

Apart from drawing pictures, now Bing AI chats are visually optimized.

Microsoft’s Jordi Ribas tweets,

“This week we shipped a number of visual updates to Bing Chat answers. Now you’ll see images in-line when it’s beneficial to your topic, optimized knowledge cards, and richer answers for side-by-side shopping comparison.”

As a result, Bing chats are enhanced with better visuals and layouts. These features are applied for shopping, weather, finance, jobs, autos, recipes, etc. The new features also show images on the Bing AI chat.

They also show

• Export results to a text, PDF, or Microsoft Word file.
• Better formatting when copying and pasting data
• Use formatting prompts, that include paragraphs, bullets, or numerals.

And it is expected to witness dark mode in Bing chat in the near future

With the ongoing features, Bing AI looks promising loaded with more innovative ideas. According to the New York Times, Google could lose $ 23 billion in search contracts to Bing. Although Google’s revenue market is much higher than Microsoft’s Bing, it seems the game could change at any moment. When Ai has become an inevitable search engine feature, SEO experts play a vital role in businesses ranking their websites higher on search engine result pages.

FAQ

1. What is Bing AI?

Microsoft’s Bing AI is a new AI search engine powered by OpenAI’s GPT -4.

2. Is Bing AI free?

Microsoft’s Bing AI is free to use. Anyone can access the chatbot after signing in.

3. What are the new features added to Bing AI?

As Bing chats are enhanced with special features, they show images on the chatbot. Moreover, they also have features like

• Export results to a text, PDF, or Microsoft Word file.
• Better formatting when copying and pasting data
• Use formatting prompts, that include paragraphs, bullets, or numerals.

4. How much does Microsoft earn with Bing AI?

After the introduction of AI features, Microsoft shares gained up to 8.3%.

5. How to access the Bing AI search engine? 

• Sign in to Bing.com
• Enter the query and press enter
• Your query will be displayed in the result section.

The post Is Microsoft Bing AI’s rise Challenging Google’s Throne? appeared first on White Label Digital Marketing Agency.

Do you think Google has planned to attack website owners without letting them breathe? Or is it their tactics against its rival Bing AI?

Anyhow, Since March SEO experts are under constant pressure. March Broad Core update and April Review update has left them speechless, and this recent unconfirmed Search Algorithm Ranking update has affected the stats. Moreover, on 10th May 2023, Google I/O held its biggest annual event for developers and consumers. On the same day, it seems like Google has started their update which continued on May 11th too. Experts notice that it is not as volatile as the early May Google ranking update.

SEO experts from all over the world going crazy with Google’s continuous updates. Few of the chats are

• Today again something is going on with the fluctuations and tremors I can see on SERP. Has anyone noticed the same today. In the morning SERP results are different and in the afternoon different and in the evening again come back to the morning positions. I don’t know what’s happening but this much volatility is not good for traffic

• Huge drop this morning. And together AdSense in constant decline. Since April drop by 50% in earnings, and now in may, drop by 75%. April and may are being stormy…

• I’m seeing strong traffic from the UK almost every day…it’s USA traffic that has vanished. Some days UK is 2/3 of my US traffic…insane. I suspect Google is hitting us all where it hurts to force people into running ads. Perhaps they haven’t realized that most of us have already tried it at least once and realize that the traffic from Google ads isn’t worth paying for, so I don’t think it’s going to motivate many businesses…only the clueless ones.

• My much lower traffic levels have continued into Thursday.
  • Global site -33% v my new recent average, that is -73.4% v 2 years ago!
  • Hotel venue -50% v recent months’ average.

• Seing drops as well, mostly in the US, can see as well position ranking with huge CTR changes, I don’t see that huge CTR changes usually, I would say Google is changing layout for ads again, or putting more and more.

• Todays traffic -65% for my website. as compared to the traffic which is the busiest day for my niche.

Some famous Tweets that circulate are

This unconfirmed update has not left the popular sites! Compared to early May, fluctuations are seen, which has made it a highly volatile time. And now it has become a norm, whenever an update is released or informed, websites go under major volatility for the next few days.

Moz

RankRanger

Semrush

SERPmetrics

Apart from popular sites, many SEO experts express their distress as they have lost major organic traffic since December 2022. It seems like big sites are getting benefits from these updates and small business owners are losing their life out.

In order to save your site from these crashes, it is necessary to come up with proven tips to save website ranking on the SERP. Seek expert advice for your website now and protect it from Google’s algorithm updates.

FAQs

1. What is Google’s next unconfirmed algorithm about?

Google Search Ranking Algorithm update is considered Google’s next algorithm update to roll out.

2. What is Google I/O?

Google I/O is Google’s annual developer conference held in Mountain View, California to announce and update its latest technology.

3. What is the goal of Google I/O?

Google conducts a yearly conference to showcase its newest technologies. Developers and consumers join this gathering to know its latest keynotes, technical sessions, and product announcements.

4. Are SEO experts worried about this latest Google I/O?

Experts calculate that the latest Google I/O meeting will affect SEOs and content marketers, as it s going to affect their latest strategies and B2B brands.

5. Why SEO experts are distressed with Google?

Since December 2022, SEO experts notice a major drop in organic traffic. And the continuous update has created a fluctuation in search engine result pages (SERP). Even some feel that Google is forcing them to run ads.

The post Is Google Brewing a Storm with its Unconfirmed Update? Google I/O creates Turbulence on a Stormy Night! appeared first on White Label Digital Marketing Agency.

Google’s lock icon is an iconic symbol on the internet browser for years. When user sees this lock icon on a page, they feel a kind of security and peace of mind to the webpage holder. But what if this icon will be no longer seen on the Chrome browser? Chrome has announced that soon there will be a transition in the lock icon that signals a secure HTTPS connection. They are going to introduce more neutral icons for a better user experience.

Chrome explained:

“HTTPS was originally so rare that at one point, Internet Explorer popped up an alert to users to notify them that the connection was secured by HTTPS, reminiscent of the “Everything’s Okay” alarm from The Simpsons. When HTTPS was rare, the lock icon drew attention to the additional protections provided by HTTPS.

Today, this is no longer true, and HTTPS is the norm, not the exception, and we’ve been evolving Chrome accordingly.”

Is the Lock Icon Misleading?

According to Google’s research, the lock icon is no longer a symbol of security. It doesn’t mean the site is secure. The lock icon indicates that the website is using HTTPS, but there is no more assurance that the site is safe from malware or any other security threads.

Based on recent research Google says that customers still relate safety to the lock icon.

“We redesigned the lock icon in 2016 after our research showed that many users misunderstood what the icon conveyed.

Despite our best efforts, our research in 2021 showed that only 11% of study participants correctly understood the precise meaning of the lock icon.

This misunderstanding is not harmless — nearly all phishing sites use HTTPS, and therefore also display the lock icon.

Misunderstandings are so pervasive that many organizations, including the FBI, publish explicit guidance that the lock icon is not an indicator of website safety.”

Google’s New Tune Icon

Google has come up with a new icon to be more accurate with communication, the new HTTPS status will assure the website security without any misleading.

Google’s new Tune Icon that Chrome will feature.

Is website security not prioritized?

The incoming of this new Tune Icon doesn’t mean that website security is longer necessary. It is introduced to make the website more secure and give a better user experience. Website owners should continue prioritizing HTTPS to protect their user data. Even after the lock symbol, a green address bar, a padlock symbol, or an extended validation certificate must be looked after.

It is the responsibility of the site owners to look after the security issues. One must make sure that the user’s data are secured from hackers. Consulting an SEO expert for the website is essential to check out the on-page optimization and technical SEO of the web pages. It keeps the website more secure and away from any harmful vulnerabilities.

So, when does the new Tune Icon coming out?

Based on the recent news, the icon will premier in Chrome 117, and it is scheduled to release in September 2023. Chrome declares that this icon is scheduled for both desktop and Android versions of Chrome. Moreover, it will be removed from the iOS version for once and all.

The new Tune icon is Google’s attempt to make the website safer, still, it’s the duty of the site holders to make sure that their website is up-to-date. Partnering with a certified digital marketing agency will help you to assist your website on point, and brings a higher ranking on the search engine result page.

FAQs

1. What is Google Lock Icon?

Google’s lock icon is an indicator that assures the user, that the network connection is secure between the internet browser and the website. It makes sure that the user’s data won’t be shared with a third party.

2. Is Google Chrome Lock Icon going away?

Yes, Google is going to remove the lock icon from the Chrome browser.

3. Why Google is going to replace the lock icon?

Google considers that the Chrome browser’s lock symbol is misleading. To reduce confusion, Google has planned to replace the lock icon with the ‘Tune Icon.’

4. What does Google’s green lock mean?

Google’s green lock means that a secure protocol is used for the connection.

5. When the Google’s new Tune Icon will come into use?

According to recent news, the new tune icon will be released in September 2023.

The post Say Goodbye to the Lock Icon! Google’s new Tune Icon is on the way… appeared first on White Label Digital Marketing Agency.

The main intention of Google to have multiple algorithm updates in a year is to give fresh content based on the search query, to improve user experience, stop low-quality spammy websites, etc.

In 2023, so far Google has rolled out three major updates, they are

• February 2023 Product Review Update
• March 2023 Broad Core Update
• April 2023 Reviews Update

Why Google gives two recommendations from Product Reviews Update?

February 2023 Product Review Update is the sixth product review update release from Google, and it took over 14 days to be completely rolled out.

The main thing to note down here is, it brings new languages to the product review update. Apart from English, it also includes Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.

This update aims to provide high-quality product reviews. Google asks to “Evaluate the product from a user’s perspective.”

After the product review update, Google releases two recommendations, they are

“Provide evidence such as visuals, audio, or other links

of your own experience with the product, to support your expertise and

reinforce the authenticity of your review”

“Consider including links to multiple sellers to give the

reader the option to purchase from their merchant of choice.”

For Semrush, their SERP volatility peaked very high on March 1, 2023.

Overall, Google suggests giving evidence to your review. Adding product images, videos, or links is considered authentic reviews and it supports expertise. Moreover, they recommend adding multiple sellers for a product to let the users choose their merchant.

Will Broad Core Update vanish from your website?

March 2023 Core Update is one of the significant algorithm updates in Google algorithm updates. This update put SEOs from all over the world on a cliff. This core update took 13 days to roll out. And the main motive of Google is to give quality content. It targets to deliver high-quality content to the searchers.

Mordy Oberstein from Semrush declares,

“The volatility increases seen during the March 2023 Core Update relative to the pre-update baseline were 74% higher than what was recorded back in September,”

Unlike February Review Update, it affects all regions and all languages. Three tricks to follow to recover your website from this Broad core updates are,

• Fresh, high-quality content
• Experience, Expertise, Authoritative, and Trustworthiness content
• Presentation

Are April Reviews Update a Mess?

Google’s April 2023 Review Update started its rollout soon after the Broad Core Update. It started on 12th April 2023 and was completed on 25th April 2023. Unlike other Reviews Update, it affects products, services, destinations, games, movies, etc.

According to Semrush, through the recent update, Google aims at,

“that share in-depth research, rather than thin content that simply summarizes a bunch of products, services or other things.”

This update brought a downfall to the majority of the sites. It took around a week to regain the traffic back. Again, the best way to regain the traffic is through the E-E-A-T concept. Websites that focus on Experience, Expertise, Authoritativeness, and Trustworthiness need not worry about algorithm updates. Even if they lose their traffic, it has a high chance to regain it within the next few days.

Tips:

The main tip to save your site from Google’s continuous algorithm attack is

• Create High-Quality Content
• Stay up-to-date, Provide Fresh Content
• Never Ignore Google’s Guidelines
• Build High-Quality Backlinks
• Promote on Social Media

Along this never forget the technical SEOs on your site. Google’s constant algorithm updates might be draining your energy. If your website is struggling to get traffic, your business too gets affected. At this moment it’s best to seek an expert in the industry to regain your reputation.

FAQs

1. What is Google Algorithm Update?

Google Algorithm Updates are the new changes or rules made by Google to its search engine. It affects website ranking on SERP based on the factors like quality, relevancy, user experience

2. What are the Google’s Algorithm Update for 2023?

Major Algorithm updates in 2023 from Google so far is February Product Review Update, March Core Update, and April Review Update.

3. How often does Google update its algorithm?

According to experts, Google updates its algorithms around 500 to 600 times per year. It is from minor changes to major algorithm updates in a year.

4. Why does Google Updates its Algorithms?

Google keeps updating its algorithm to improve user experience, to provide fresh content, and stop spammy websites from ranking higher.

5. How long does Google Algorithm Update take to roll out?

Based on the algorithm update, Google’s rollout may vary. It takes around a few days to weeks or even months.

6. What is E-E-A-T concept?

In SEO, E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a guideline used by Google to generate quality content on the search engine result page.

The post The Ultimate Guide to Surviving Google’s 2023 Algorithm Updates appeared first on White Label Digital Marketing Agency.

Why April 2023 Product Review System draws attention?

Google changed its ‘Google Search’s Product Reviews System and your Website’ to ‘Google’s Search’s Reviews System and your Website’. On March 2023 Google rolled out its Broad Core Update and within two weeks April 2023 Reviews System Update has be introduced. SEOs are highly shocked by this continued attack from Google.

Some have expressed their exasperation on twitter, they are

• Why it is happening all the time. Once in a year or two is ok. This is not good to release algorithm all the time.
• These march updates…. I’m so disappointed. Months of growth – G moves the goal posts and its all gone. So hard to explain. Doesn’t make any sense. And although its a lot of hope, I can see an avenue where we make zero changes and start to go up again. But that doesn’t help the explanation of what’s going on. Its exhausting to think that your work can get erased in an instant.
• Not just exhausting. The whole SEO business has turned into a masochistic game because there is no chance of stability, let alone growth. Everyone has their own limit.
• Zero traffic since 6am, what is going on?
• Exact same situation since I reported this 2 days back.
• It has happened again this morning… I was getting the usual traffic, suddenly 0 traffic for 7-8 hours AGAIN. Then now it is gradually returning to normal. Throttling is really to the extreme now.
• This is BS. The whole system is so manipulated and gamed now.
• G is playing with the serp like a toy, it’s shuffling again…

See… people have stopped trusting Google.

Because the recent Reviews System update is an expanded form that covers reviews about products, services, and other things. If the site has reviews beyond the usual product review, they are gonna get affected. Many complain they have lost traffic since the last few updates.

Glenn Gabe, SEO consultant at G-Squared Interactive (GSQi) tweets,

According to experts, this update is highly dependent on signals of experience. The majority of sites have experienced a downfall since April 12th and many have regained the traffic and stability within a week.

Here are some screenshots of famous tracking tools’ movements.

Mozcast

Semrush

Accuranker

Who is affected?

Eleven languages got affected by this April 2023 Reviews System update. They are

And the best way to retain and improve website traffic is only through “Experience”

As we know Google has added one more ‘E’ to the E-A-T. Double the ‘E’ concept is officially introduced by Google in December 2022. E-E-A-T is known for Experience, Expertise, Authoritative, and Trustworthiness. And this Review System update has elevated the importance of ‘Experience’ in real-time.

Google’s Tips to Write High-Quality Reviews are

• Evaluate from a user’s perspective.
• Demonstrate that you are knowledgeable about what you are reviewing—show you are an expert.
• Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
• Share quantitative measurements about how something measures up in various categories of performance.
• Explain what sets something apart from its competitors.
• Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
• Discuss the benefits and drawbacks of something, based on your own original research.
• Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
• Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
• Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
• Include links to other useful resources (your own or from other sites) to help a reader make a decision.
• Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
• When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
• Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.

FAQs

1. what is the April 2023 review update?

Google’s April 2023 Review Update is the recent update from Google released on 12th April 2023. It goes beyond product reviews and evaluating reviews about services, media, and other topics.

2. Is Google’s Product Review and Search Review System the same?

Yes, Google changed the name from its ‘product review system’ to ‘review system’.

3. What is a Google product review update?

Google’s product review update is to highlight high-quality review content. And those highly reviewed products will be prioritized on the search engine result page.

4. How often do Google reviews update?

Google reviews updates on a daily-basis. So, it will reflect on the website within 24 hours.

5. What is Google’s recent Algorithm update?

Google’s April 2023 Reviews Update is the recent update from Google.

The post Is Google’s April 2023 Review Update a chaos? appeared first on White Label Digital Marketing Agency.