According to experts, Google keeps updating its algorithm several times a day, from minor changes to sometimes implementing major updates too. It can be around 500 to 600 times a year.
The main intention of Google to have multiple algorithm updates in a year is to give fresh content based on the search query, to improve user experience, stop low-quality spammy websites, etc.
In 2023, so far Google has rolled out three major updates, they are
- February 2023 Product Review Update
- March 2023 Broad Core Update
- April 2023 Reviews Update
Why Google gives two recommendations from Product Reviews Update?
February 2023 Product Review Update is the sixth product review update release from Google, and it took over 14 days to be completely rolled out.
The main thing to note down here is, it brings new languages to the product review update. Apart from English, it also includes Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
This update aims to provide high-quality product reviews. Google asks to “Evaluate the product from a user’s perspective.”
After the product review update, Google releases two recommendations, they are
“Provide evidence such as visuals, audio, or other links
of your own experience with the product, to support your expertise and
reinforce the authenticity of your review”
“Consider including links to multiple sellers to give the
reader the option to purchase from their merchant of choice.”
For Semrush, their SERP volatility peaked very high on March 1, 2023.
Overall, Google suggests giving evidence to your review. Adding product images, videos, or links is considered authentic reviews and it supports expertise. Moreover, they recommend adding multiple sellers for a product to let the users choose their merchant.
Will Broad Core Update vanish from your website?
March 2023 Core Update is one of the significant algorithm updates in Google algorithm updates. This update put SEOs from all over the world on a cliff. This core update took 13 days to roll out. And the main motive of Google is to give quality content. It targets to deliver high-quality content to the searchers.
Mordy Oberstein from Semrush declares,
“The volatility increases seen during the March 2023 Core Update relative to the pre-update baseline were 74% higher than what was recorded back in September,”
Unlike February Review Update, it affects all regions and all languages. Three tricks to follow to recover your website from this Broad core updates are,
- Fresh, high-quality content
- Experience, Expertise, Authoritative, and Trustworthiness content
- Presentation
Are April Reviews Update a Mess?
Google’s April 2023 Review Update started its rollout soon after the Broad Core Update. It started on 12th April 2023 and was completed on 25th April 2023. Unlike other Reviews Update, it affects products, services, destinations, games, movies, etc.
According to Semrush, through the recent update, Google aims at,
“that share in-depth research, rather than thin content that simply summarizes a bunch of products, services or other things.”
This update brought a downfall to the majority of the sites. It took around a week to regain the traffic back. Again, the best way to regain the traffic is through the E-E-A-T concept. Websites that focus on Experience, Expertise, Authoritativeness, and Trustworthiness need not worry about algorithm updates. Even if they lose their traffic, it has a high chance to regain it within the next few days.
Tips:
The main tip to save your site from Google’s continuous algorithm attack is
- Create High-Quality Content
- Stay up-to-date, Provide Fresh Content
- Never Ignore Google’s Guidelines
- Build High-Quality Backlinks
- Promote on Social Media
Along this never forget the technical SEOs on your site. Google’s constant algorithm updates might be draining your energy. If your website is struggling to get traffic, your business too gets affected. At this moment it’s best to seek an expert in the industry to regain your reputation.
FAQs
- What is Google Algorithm Update?
Google Algorithm Updates are the new changes or rules made by Google to its search engine. It affects website ranking on SERP based on the factors like quality, relevancy, user experience
- What are the Google’s Algorithm Update for 2023?
Major Algorithm updates in 2023 from Google so far is February Product Review Update, March Core Update, and April Review Update.
- How often does Google update its algorithm?
According to experts, Google updates its algorithms around 500 to 600 times per year. It is from minor changes to major algorithm updates in a year.
- Why does Google Updates its Algorithms?
Google keeps updating its algorithm to improve user experience, to provide fresh content, and stop spammy websites from ranking higher.
- How long does Google Algorithm Update take to roll out?
Based on the algorithm update, Google’s rollout may vary. It takes around a few days to weeks or even months.
- What is E-E-A-T concept?
In SEO, E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a guideline used by Google to generate quality content on the search engine result page.
