Since 2022, all eyes are on Microsoft’s next move. According to recent Statista’s 2023 data,
“Microsoft Bing holds a global market share of 8.85%, while Google, the industry leader, has 84.69% of it.”
Compared to Google, the difference may seem like a huge gap between them. But for over two decades, Google ruled the internet world with its dominance. But it looks like the scenario is changing. The new AI chatbot ChatGPT received massive applause from both the users and the critics. And it is the first layback for Google in the AI race.
Bing AIs immense popularity leads to more revenue
Microsoft’s Bing AI passed 100 million active users just a week after the establishment of AI-powered Bing Chat features.
Microsoft’s head of consumer marketing, Mr. Yusuf Mehdi says,
“We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million-plus new Bing preview users, we have crossed 100 million daily active users of Bing,”
And as per the experts, Microsoft is leading the race. Their ad revenue has increased 10% year-on-year, with the increased Bing users.
Microsoft’s chairman and CEO, Satya Nadella says,
“The world’s most advanced AI models are coming together with the world’s most universal user interface – natural language – to create a new era of computing,”
“Across the Microsoft Cloud, we are the platform of choice to help customers get the most value out of their digital spend and innovate for this next generation of AI.”
With Bing AI, Microsoft’s revenue has skyrocketed over the months. According to Statcounter Globalstats Bing’s users have increased from 27.6% in 2021 to 38.46% in 2023. And the specialty is they keep on updating the features based on users’ interests and requirements. Even though the competition is high, Microsoft makes sure to provide advanced technology before its competitors.
Brand-New Features
Bing AI is trained to provide all kinds of answers to its users. Initially, this AI-powered chat mode helps the users with writing poems, and songs by understanding the natural language queries. And recently Microsoft announced that they are launching new features to Bing AI. This assures Bing AI is not the next Chat GPT. It is all new.
Microsoft says,
“Customized specifically for search, it takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate, and more capable.”
This means, Bing AI is more powerful, and advanced and gives a better user experience compared to its rivals.
Apart from drawing pictures, now Bing AI chats are visually optimized.
Microsoft’s Jordi Ribas tweets,
“This week we shipped a number of visual updates to Bing Chat answers. Now you’ll see images in-line when it’s beneficial to your topic, optimized knowledge cards, and richer answers for side-by-side shopping comparison.”
As a result, Bing chats are enhanced with better visuals and layouts. These features are applied for shopping, weather, finance, jobs, autos, recipes, etc. The new features also show images on the Bing AI chat.
They also show
- Export results to a text, PDF, or Microsoft Word file.
- Better formatting when copying and pasting data
- Use formatting prompts, that include paragraphs, bullets, or numerals.
And it is expected to witness dark mode in Bing chat in the near future
With the ongoing features, Bing AI looks promising loaded with more innovative ideas. According to the New York Times, Google could lose $ 23 billion in search contracts to Bing. Although Google’s revenue market is much higher than Microsoft’s Bing, it seems the game could change at any moment. When Ai has become an inevitable search engine feature, SEO experts play a vital role in businesses ranking their websites higher on search engine result pages.
FAQ
- What is Bing AI?
Microsoft’s Bing AI is a new AI search engine powered by OpenAI’s GPT -4.
- Is Bing AI free?
Microsoft’s Bing AI is free to use. Anyone can access the chatbot after signing in.
- What are the new features added to Bing AI?
As Bing chats are enhanced with special features, they show images on the chatbot. Moreover, they also have features like
- Export results to a text, PDF, or Microsoft Word file.
- Better formatting when copying and pasting data
- Use formatting prompts, that include paragraphs, bullets, or numerals.
- How much does Microsoft earn with Bing AI?
After the introduction of AI features, Microsoft shares gained up to 8.3%.
- How to access the Bing AI search engine?
- Sign in to Bing.com
- Enter the query and press enter
- Your query will be displayed in the result section.
