Our white label technical SEO optimization starts from the root, which is the Google Search Console, which is updated recently with a number of features to setup and understand website performance. Now GSC Detailed information about a specific page, including index coverage, canonical URL, mobile usability, and more The following audits and optimization are performed in GSC.
Inspect URL's and analyze crawled pages for performance of page resources. Fix broken page resources; remove any roadblocks to ensure smooth crawling.
Check index coverage for errors warnings and fix them. Identify crawl issues and optimize the pages if required.
Create/Optimize robots.txt with clear instructions for web crawlers to index or not index parts of website.
Create and submit XML sitemaps for URL's, Video and Images with priority, crawl frequency etc. and check for crawl status. Fix any issues in sitemap to make it accessible to Google.
Submit removal request for outdated, irrelevant or pages which hurt rankings.
Audit for core web vitals and identify poor performing pages on Desktop and mobile to fix the issues. Our technical SEO experts will optimize Largest Contentful Paint (LCP) for better user experience and search rankings.
Check for any missing fields or elements in breadcrumbs, FAQ and fix it if any.
Check for any manual actions on website such as bad links, spam etc. that might prevent it from appearing in Google Search and fix it.
Our technical SEO experts will check for security issues, vulnerability and malware and work with developers to fix any security issues.
Setup URL parameters to avoid canonical and duplicate issues. This will avoid crawling duplicate pages.
Audit for spammy backlinks and irrelevant links. Check internal and external links and take action if needed.
Create 404 error pages (page not found) and redirect 301(permanent redirect) respectively.
Analyze and optimize URLs (https://www.abc.com/cat25/prod1145 to https://www.abc.com/pediatric-dentistry) and navigation (bread crumbs) for latest SEO standards.
Identify and remove standalone/orphan pages.
Page level SEO optimization is the most important factor as it paves way for crawlers to find, crawl, index and DISPLAY web pages on SERP's. Each and every element of a web page should be optimized for the latest SEO standards. Page level optimization involves Meta content (from the start) to the end of content on the page.
Optimize pages for WCAG (Web Content Accessibility Guidelines) accessibility guidelines.
Create; optimize Meta content (Title/Description) with targeted keywords.
Optimize Facebook & Twitter uses OGP (open Graph Protocol) tags to build the text, image, and title of shared content. OGP tags control the posts which appear on Facebook and Twitter.
Optimize content for the optimum keyword density.
Integrate Schema (Rich Text) for page elements such as ratings, reviews, Industry, Person, Profession etc. Schema integration is the vital part of onpage SEO optimization as it is an universal code for all search engines to identify the web page element.
Create/Optimize H1-H2 tags by including targeted keywords.
Eliminate duplicate content, thin content and optimize content with rich keywords.
Optimize images with appropriate alt tags.
Optimize multimedia (video, presentation etc.) with the right tags and keywords.
Optimize outbound link with respective no-follow tags.
Integrating Google Analytics on a website sounds simple as adding a piece of tracking code to pages. But to get realistic actionable insights, it has to be configured with Goals, Funnels, E-commerce Tracking and Dashboards. SIM's Google analytics certified experts will analyze the business and setup advanced analytics features.
Our analytic experts will analyze the website to understand business goals. We identify the desired actions and value of those actions performed by a visitor. The list of Goals depends on the nature of the business which may include the following
We setup funnels to track buyer persona. E-commerce tracking in Google Analytics is an extremely powerful reporting tool that not only gets information about the purchased products but provides with actionable insights on how to increase sales.
A goal funnel gives a clear visualization on the different steps a visitor needs to experience in order to achieve a specific goal. The actual procedure being structured by the goal funnel helps to identify the strong and weak areas where a visitor performs the desired action. This helps to determine if the user is dropping on the way to a desired action on site which can be fixed to boost conversion rate and revenue.