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White Label PPC Audit

White label PPC audit for digital marketing agencies by award winning Google premier agency partner and a trusted member of NASSCOM.

Article marketing is one of the dynamic approaches to create and promote awareness of your business among potential customers!

Outsource your client PPC campaign audit to an award winning trusted Google Ads Premier Partner. The most costly mistake common with PPC campaigns is that most of the clients assume that if the campaign is setup right; it will run autopilot and no need for any further optimization. The fact is that the ad positions, clicks and conversion are determined by various factors which change from time to time. The trends change, competitors change and search behavior change. Our white label PPC campaign audit will provide meaningful insights and actionable intelligence on the positive, negatives and room for improvement for your client’s PPC campaigns.

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White label Google Ads Campaign Audit

Analyze Performance across Networks

Audit network performance data and identify the best and worst performing networks across search, video, display, mobile ads etc.

Audit Devices, Location, Time, Demographics

Identify best performing devices, day, time, location where the major conversions had happened. This data will help allocate the right budget for e.g. the budget for non- performing devices should be minimized and moved to top performing devices.

Audit PPC Ad Creative

Identify best and worst performing ad creative. Audit ad creative for spelling, grammar and expired offers, promotions etc.

Audit PPC Ad Extension

Audit PPC Ad extensions for CTR, conversions to identify extensions which perform with high ROI.

Audit PPC Keyword & Quality Score

Audit and find out the best and worst performing keywords. Identify and collect negative keywords based on broad, exact and phrase match. Identify keywords with low quality score.

Audit PPC Negative Keyword Lists

We analyze the negative keyword list to ensure that they are 100% negative.

Audit PPC Landing Pages

Analyze the landing pages for content, call to actions and ad relevancy. Find out if there are broken links, spelling and grammar mistakes.

Top Selling Products, Services

Report the top selling products, services with associated data such as volume, amount, medium etc.

Clicks, Click Through Rate(CTR), CPC

Audit the click data and report the number of clicks, click through rate, Cost per click for a certain period compared to the previous period.

Search Impression Share Audit

Analyze search impressions and report missed search impressions based on budget allocation and ad-rank.

Conversions, Conversion Rate, CPA & Spend

Analyze the number of conversions, click to conversion ratio, cost per acquisition and campaign spends.

PPC Account Activity

Audit account activity, analyze changes made to PPC account, frequency and determine the impact of changes made in the account from time to time.

Identify Issues & Actionable Insights:

We will not only identify issues in Ad campaigns but also recommend actions to fix the issues. Our Google certified PPC experts will provide a detailed white label PPC audit report on how we can fix the issues and improve the PPC campaign performance for your clients.