Is it Possible to Dominate SERP with Local SEO in 2023?
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According to John Mueller [Google Search Advocate]
 
“With Google My Business set up, you automatically have a location specified anyway.

So, it’s a little bit easier there.

But having all of that combined makes it a lot easier for us to actually understand this is a local result, and the user is local and they’re looking for something local, therefore we should highlight this better in search.”
 
People search for a service, or product or even to refer to and confirm their knowledge on Google. So, to get attention and improve ROI it is vital to rank higher on the Search Engine Result Page. The website that ranks top of the page has a high chance to drive conversion and get more customers in real-time. In order to dominate SERP, local SEO is considered an important element. Local SEO is one of the most essential parts for a business that runs a store or service highly concentrated on its locality. With the help of local SEO, business can increase the visibility of the website.
 
Some of the essential tips to dominate SERP with local SEO are

  • On-Page optimization
  • Quality citations and backlinks
  • Usage of local keywords and hyperlocal content
  • Social media marketing
  • Positive reviews and ratings
  • Implement schema
  • Optimize voice search and local podcast

 

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On-Page Optimization

On-page optimization plays an essential role in local SEO. Only with its help, the search engine will be able to analyze the website and show it to local searchers. This will increase the website’s visibility and relevance too. As a result, the website will rank higher on the search engine result page predominantly. 
 

Quality citations and backlinks

When on-page optimization is on talk, citations and backlinks are the significant qualities that come along. Because this brings authority to the website. Citation is an acknowledgment given to your website on another website, whereas, backlinks are the external links found on your website. When a website has high-quality citations and backlinks, automatically it improves the trust and credibility of your business in local searches. Yet, never stuff backlinks.
 

Usage of local keywords and hyperlocal content

To rank higher on SERP, local keywords will help immensely. It is important to conduct keyword research to identify relevant local keywords, that are highly demanded, and effective keywords to push the website forward. When local keywords are used with high-quality hyper-local content, which is engaging, the website has a higher chance to get noticed by the local customers and ranking at the top of the result page. 
 

Social media marketing

Today, social media marketing is a must factor. So, social media profiles must be optimized with the business name, address, and phone number. And using social media platforms to engage with the target audience will boost the website further. For an effective response, it should be optimized regularly with the required strategic changes. For a normal business owner, it can be hard to notice all the algorithm changes and update them frequently. On this background, it is suggested to seek a white-label SEO agency
 

Positive reviews and ratings

Encouraging your customers to leave positive reviews and ratings will improve the website’s visibility in local searches. This also brings trust, credibility, and relevance to the website. It will make the business rank well on the search engine result page with authority, expertise, and trustworthiness.
 

Optimize voice search and local podcast

With the involvement of artificial intelligence in all fields, people are impatient to search for any result and wait to gather information. They look for a shortcut and for an effective method. Voice searches and podcasts are highly used by all age categories. So, at present, it is crucial to optimize voice search and podcasts. If the website is optimized for voice search, it can easily reach the target audience and improve local SEO and its ranking.
 
Along with these factors, it is important to make sure that the other on-page factors like schema implementation, title tags, meta description, image optimizations, HTML, geotagging and etc. are optimized properly.
 
At times it can be tiring to optimize all the SEO factors to rank higher on the local search engine result page. In such cases, it is recommended to seek the best white label SEO to look after the website. White label SEO agency will make sure that the website is updated with all the essential factors and algorithm changes are done from behind the scene. For a digital marketing company, focusing on all the sides like PPC, SEO, social media marketing and etc. are not a joke. In such circumstances with the help of white label digital marketing, one could expand the business, increase client satisfaction, and get professional results with cost-effectiveness.
 

Author

  • Noline

    Hi! I’m Noline Jero, a published author from the Southern tip of India. To tell about me, I’m a passionate learner and a curious thinker. Coming from a literature background, I love reading books, and writing poetries, short stories, and prose. When I got soaked in literature, God directs me into the business field. Surprisingly I didn’t find it odd as my mother is from a business-oriented family.
    Currently, I’m working as a business development executive at Submitinme. I thank God for leading me. Submitinme is the best place to grow and sharpen your skills with the finest people. My motto is Trust God, Go in your flow, flow in your path. Be kind, be true.

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